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The Comfort Food Fallacy By: Karen Guttridge
Currently moving home, changing job or swapping partner? Then according to the latest research this may be the ideal time to embark on other lifestyle changes such as losing weight.
Dr Stacy Wood of the University of South Carolina found that when people are in a state of upheaval, they are LESS likely to resort to traditional comfort foods and MORE open to trying something new and embracing change. This unexpected result could have interesting implications for governments currently battling the overwhelming obesity crisis.
People may be more open to starting a new exercise programme during times of crisis such as a recession "That's when people might be drawn naturally to different choices", says Wood "not when things are status quo, but when things are in a state of flux".
Prior to the study, the overwhelming consensus of market analysts was that consumers would turn to nostalgic comfort foods during economic recession. But no. Contrary to our expectations, comfort foods appear to be chosen more often when we're comfortable.
The theory was tested further with movies and music people with the result that people experiencing more change were less likely to choose old favourites. These studies suggest that we are automatically more open to new options in times of change and upheaval – when we may find ourselves adopting a "change mindset" - an ideal opportunity to break away from unhealthy comforts such as junk food
Read More at Karen's Blog Here ...
Weight Loss Facts
Dr Stacy Wood of the University of South Carolina found that when people are in a state of upheaval, they are LESS likely to resort to traditional comfort foods and MORE open to trying something new and embracing change. This unexpected result could have interesting implications for governments currently battling the overwhelming obesity crisis.
People may be more open to starting a new exercise programme during times of crisis such as a recession "That's when people might be drawn naturally to different choices", says Wood "not when things are status quo, but when things are in a state of flux".
Prior to the study, the overwhelming consensus of market analysts was that consumers would turn to nostalgic comfort foods during economic recession. But no. Contrary to our expectations, comfort foods appear to be chosen more often when we're comfortable.
The theory was tested further with movies and music people with the result that people experiencing more change were less likely to choose old favourites. These studies suggest that we are automatically more open to new options in times of change and upheaval – when we may find ourselves adopting a "change mindset" - an ideal opportunity to break away from unhealthy comforts such as junk food
Read More at Karen's Blog Here ...
Weight Loss Facts
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